Regional brands in the South Bohemia and consumer protection

  • Alena Srbová University of South Bohemia in České Budějovice
Keywords: Regional brands, Consumer protection, Marketing research, Claim

Abstract

This paper continues the Internal grant 8/09 – Srbova on the theme „Regional brands in the South Bohemia and consumer protection“ and is one of the output of the Faculty of Agriculture of South Bohemian University research in the part „Marketing implements of the backing of the regional markets“. The main aim of this paper is to introdukce the regional brands in the South Bohemia and the results of the marketing research. This research focused on the consumer knowledge and experience with these regional brands.
Published
2012-10-01
Section
Articles