Cooperation in South Bohemia from the view point of tourist service providers

  • Vladimír Dvořák University of South Bohemia in České Budějovice
  • Petr Štumpf University of South Bohemia in České Budějovice
Keywords: The Region of South Bohemia, tourism, cooperation, service providers, destination

Abstract

The Region of South Bohemia is perceived as a traditional destination in the tourism market of the Czech Republic. One of the essential principals for success and competitiveness of a destination in the tourism market is the cooperation of involved subjects at all levels, which must be coordinated through a generally accepted destination management organization (DMO). Only common and coordinated processes of the tourism development and a high level of cooperation among public, private and non-profit sectors ensure sustainable competitiveness of the destination of South Bohemia in the tourism market for the future. This paper evaluates the level of cooperation in the Region of South Bohemia and how it is perceived from the view point of the supply side in tourism branch. Opinion and satisfaction of the service providers are a determining factor for further cooperation in the field of tourism.
Published
2012-10-03
Section
Articles